Setcrete Support Ranks Highly with Merchants

Subfloor preparation products manufacturer, Setcrete has revealed two aspects of its merchant support that have been singled out by merchant customers as key benefits in helping to sell the company’s products more effectively.

One is the expert technical advice and support offered to builders by Setcrete and the second is the in-branch support provided by the Setcrete team.

Technical support is provided by Setcrete’s head office technical service team, either over the phone or by email or, if a visual inspection is required, a Setcrete area representative will arrange an in-person site visit.

Instant virtual site visits can also be arranged with the technical service team using video platforms such as WhatsApp.

Technical advice is most commonly sought on issues such as how to deal with damp or contaminated subfloors, including those with adhesive residue left after a previous flooring has been removed, how to deal with unusual or damaged subfloors, or simply what the best product is for a specific job.

The technical service team will also provide a detailed, written specification for preparing a subfloor where more complex solutions are required.

Setcrete’s in-branch support is delivered around regular, scheduled branch visits by dedicated area representatives, who organise and supply PoS displays for individual merchant branches, host product demonstration days also at merchant branches, and undertake in-branch training for merchant staff on how and where to use individual products from the Setcrete range.

Setcrete also delivers specially-tailored offsite training courses for merchant teams at its Staffordshire Centre of Excellence training facility.

Commenting on such a training day organised for Tippers Builders Merchants, Tippers director Peter Sampson said: “As well as the product knowledge they picked up, having hands on experience of mixing and applying the products is a massive confidence booster for our branch staff.

“When you can actually tell your customers that you’ve used the products yourself, it’s a really persuasive endorsement that gives those customers confidence in making a purchase if they’ve not used the product before.”