PJH Celebrates One Year of Success with BTL Website & Social media Growth

As PJH marks the first anniversary of its Bathrooms to Love (BTL) website launch, the platform continues to make waves in the bathroom retail space by driving traffic and supporting PJH’s national network of independent stockists and showrooms.

Since its launch, the BTL website has grown rapidly, with over 180% increase in traffic this year – as well as 100’s of independent stockists now showcased and promoted on the site – and more retailers encouraged to get listed. The BTL platform offers a unique opportunity for stockists to feature their business for FREE by adding custom content, including showroom images, bathroom projects, and contact details, directly on their profile pages. This PJH partnership with retailers helps to attract new customers and increase showroom footfall.

PJH is inviting more independent retailers to join, take advantage of this promotional opportunity, and manage their profiles easily through PJH’s intuitive Partners Portal. Notably, stockists can showcase completed bathroom makeovers and projects to highlight their expertise, driving consumers directly to stores through “Wish Lists” that allow browsers to send dream bathroom ideas to their nearest BTL showroom via the handy “Specialist Locator” tool.

Sally Hough, Multi-channel Marketing Manager, PJH, said: “We are pleased with the growth and success of the BTL website over the past year. Our focus has always been on providing meaningful support to our independent bathroom stockists, and the platform, supported with its social media arms, is a key part of this commitment. By giving our retailers the marketing tools to showcase their expertise and drive showroom footfall, we’re helping them grow their business. It bridges that all important gap between the consumer and retailer on the buying journey. We’re excited to welcome even more stockists to the BTL family and continue building on this success together.”

Supporting Retailers Through Social Media

PJH has further amplified its efforts to support retailers through an ever-expanding and targeted social media presence. Launched across platforms like Facebook, Instagram, Pinterest, and TikTok, the BTL brand now boasts an impressive following, with the Instagram page more than doubling its number of followers over the course of this year. The brand’s social activity also reaches an average of 166,022 accounts each month. This not only extends BTL’s reach to consumers but also serves as an additional channel to direct traffic to the BTL website, where consumers can find and contact their nearest stockist.

Sally continued: “In addition to communicating all the information and inspiration surrounding the comprehensive BTL Collection, both our website and social media will continue to deliver thought-provoking content, designed for maximum consumer appeal and social engagement.”

Committed to supporting its retail partners, PJH will continue to develop its BTL website and social media channels ensuring they evolve in line with changing bathroom trends, delivering regularly refreshed content to ever-growing audiences – all with the ultimate goal of driving footfall and sales with BTL stockists.

For further information on PJH and Bathrooms to Love, and to find out about a Showcase Page on the www.bathroomstolove.uk website, contact your PJH rep, visit , www.partners.pjh.uk, or call, T: 0800 8 77 88 99.