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11 Mar 2025
Wayne Steele is joining NMBS as its new business development manager for the south-west region.
Wayne is coming from his role as national sales manager at Troy, which was the UK’s largest independent network and distributor of tools and maintenance supplies. In this role, he managed the sales team and ensured that the relationships between merchants and suppliers were as mutually beneficial as possible.
Dean Hayward, head of sales and marketing at NMBS, says, ” The six-plus years that Wayne spent with Troy have allowed him to gain in-depth knowledge about the tool and maintenance sectors and fully understand the needs of independent merchants. Wayne will play a large part in our offer to support businesses that have been impacted by the news of Troy’s administration.”
“Wayne has over forty years of experience working in the construction industry, and his knowledge and existing business relationships will greatly benefit the NMBS membership and suppliers.”
Wayne will manage over 300 merchants in the south-west region, offering informed recommendations about new products, offering insights into broader market conditions, and highlighting opportunities across different areas. He will work closely with an internal business development executive based at NMBS’s head office to ensure regular communication and ongoing customer support is achieved with each merchant.
NMBS is the largest buying society in the UK for independent merchants, with an annual turnover of £2.2bn. It offers its members exclusive discounts and rebates from more than 450 suppliers and gives suppliers access to over 1,250 merchants across more than 5,000 branches.